Search Engine Optimisation (SEO)

The Benefits of Search Engine Optimisation

• Increase visits to your site
• Increases exposure of your Brand
• Increase sales and leads
• Increases quality leads to your site
• Saves you money on paid advertising
• Helps you to get a head of your competition
• Can target any geographical locations - great for exporters

What is Search Engine Optimisation?

Google is the dominate search engines (especially in Australia) and 80% of all internet users worldwide use Google to find information, products and services that they are interested in.

Google in an established part of the sales cycle, as it can be used to research or to actually transact.

So if you don't appear on the first, second or third page for the keywords that are relevant for your business, then you are in need of help.

Why is my business not appearing in Google?

Google search results are the result of an very complicated algorithm (that they never publish) but good SEO consultants with the right experience and ethics, know enough about this to influence how your site can ranks.

What do you do, where are you and can I trust you?

Google is basically a large database that files site in categories using the element of information that it can find that enable it to understand what each site is about, who the site's target audience is and which geographical location the content is meant for.

It also wants to serve results that have worthwhile content that is relevant to the original search query the users of Google entered in the first place. The way it does that is to see how popular your site is and compare it against other sites that it deems you compete against.

However, because Google doesn't look at site the way we do, it just reads the code of the site to discern what the sites about. To see how popular or relevant a site is it looks to see who and how many other sites link to it.

Getting Started

Every business is unique; the industry, current state of the website and objectives are different, so it make sense that we treat each differently and that is why we come and meet you to discuss your particular business. The more we understand about who you are and what you do, the better job we can do for you.

We can be engaged as consultants or either on a retainer type basis. We will also consider a smaller retainer and a performance based arrangement tied to outcomes i.e. more Sales.

Our SEO Consultant David Northmore has 8 years experience in the field of Online Marketing and has worked with some of the largest Companies in the world, as either a consultant or as the head of one of Australia's most successful Online Advertising Agency.
However, David has also worked with smaller companies that had great potential and have help guide them to significant player in their particular category.